Use Guerilla Advertising To Boost Brand Name Recognition

For decades companies have been using outdoor advertising mediums, like large poster-like signs or billboards. The goal is to grab the attention of both walk-in and street traffic.

In recent years we are seeing a lot more of the hideous “guerilla” advertising methods. Surprisingly guerilla ads have been successfully used to increase brand awareness and generate a significant increase in sales without a company having to blow their entire advertising budget. Outdoor advertising now incorporates public transport systems such as trains and buses, public benches, and electronic LCD signs rather than billboards. Almost any kind of business, including your agency can utilize these new advertising mediums because they’re very affordable and very effective too.

The most significant power of outdoor advertisements is because it is involuntary to the viewer – meaning that potential customers do not have the ability to avoid the advertisement. This benefit can result in a tremendous benefit to your marketing efforts, because your audience is hooked by the element of surprise. This is quite different that TV commercials or newspapers where the viewers anticipate that with TV they will be marketed to when a commercial break starts, and with newspapers readers expect that they will see print advertisements. Outdoor advertisements are the exception to the rule for there is not expectation or anticipation that advertising will appear.

Your advertisements potential exposure has no limits because it’ll be exposed to an endless number of drivers and commuters that travel around the area. The main disadvantage is that your viewers are on the move, so your ad has only 2-3 seconds to grab their attention. This means the ad you create must be relevant enough and interesting enough to seize the interest of consumers that are both walking and driving.

The ultimate goal of your outdoor ad is to increase brand awareness. Most times there is not enough time to write down a phone number or a website address so your message needs to be associated with branding. That’s because if there is brand recognition they are more likely to search for it online using the major search engines to find your product or service.

Your ad will be ineffective and a waste of your advertising dollars if the consumer is left with not urge to want or no feeling of need for what you have to offer. Avoid this issue by working closely with your ad agency to develop an ad campaign that is effective and easily grabs the attention of consumers on the move. This will help to ensure that your advertising budget sees the maximize return on investment from your outdoor ads. Professional ad agencies can aid you in developing killer outdoor ads with a powerful headline and interesting lines of text to get you the results you desire from your viewers.

What’s The Cost Of An Outdoor Ad Campaign?

Outdoor ads are very affordable, but you will need to run your advertisement for at least 3-months, because of the length of time it takes to change the ads. Therefore it is not recommended by the experts that you consider using outdoor ads if you are building a short-term strategy.

A smart move would be to leveraging the customer exposure potential with the affordability of outdoor ads, so that your agency is able to increase its brand awareness among the most viewers, and ultimately see a significant increase in sales over the long-term.